Our Story

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Ancient Secrets Meet Modern Needs

The year was 1989, and I was in remission after surviving a bout with cancer. I was in India enjoying my soon-to-be sister-in-law's “Mehendi," the Indian pre-wedding ceremony. During the ceremony, the bride's family adorns the bride with beautiful designs using henna dye. As I saw this beautiful work of art created, only to be washed away by time, I had no idea how important henna would be to my future. 

My doctors had advised me not to use permanent hair colouring because of the effects of chemotherapy. I remembered my sister-in-law's wedding, and learned that henna could be used as a natural alternative hair dye. I searched for natural hair dyes, only to find they used harmful chemicals like Hydrogen Peroxide and PPD (paraphenylenediamine) to ensure permanent colour. I wondered: is it really worth risking your life for hair colour that will grow out anyway?
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The Purest, Finest, Natural Hair Dye

And so my search began for the purest, finest, natural hair dye — a search that would take nearly a year of travels through Mumbai, Gujarat and Rajasthan.

It was in the balmy, rain-free region of Rajasthan that we discovered the best henna around. It dyes powerfully with a popular, warm golden colour.

We added indigo from the rain-rich part of South India, mixing Amla, Bhringaraj and Neem to make 'Lasonia' — a hair dye that follows the ancient Ayurvedic formula for natural beauty. 

Harnessing Natural Ingredients 

Ancient ingredients meet the modern needs of family, my friends and myself. We have the silky, beautiful hair we desire, using a hair dye that's 100% good for the mother earth and us. Since launching our product, our customers have become part of the Lasonia family. That's why some of them said, why don’t we also have a 100% natural shampoo bar? We agree, and went one step further, developing body care soaps as well. Together, we want to show the world our natural beauty, from the inside out.

After using 'Lasonia' I'd love to know your thoughts. Please email me at esther@lasonianatural.co.nz and tell me how it made you feel and how we can keep on making it perfect. 

Stay beautiful, 
Esther Matai, Lasonia founder
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